What Is Data Visualisation?
Data visualisation is the process of presenting data graphically to make information easier to understand, interpret, and act upon.
Many businesses collect large amounts of data but struggle to extract value from endless spreadsheets, reports, and databases. Effective visualisation transforms raw numbers into meaningful insights that support better business decisions.
Data visualisation helps answer important questions such as:
- What trends are emerging in our business?
- Which areas are performing well?
- Where are potential issues developing?
- How are key metrics changing over time?
- What information should management focus on?